CIGNA goes 24/7 on 7/24!  

Beginning this July 24, CIGNA will be extending their customer service hours to 24/7 – 24 hours a day, seven days a week.   They are the first among our competitors to offer this expanded service.

Why are they doing this? It’s simple: because their customers needed it and asked for it. People have questions at all hours for a variety of reasons:

• They may be traveling in a different time zone, and have a question while on the road.
• They may not have any privacy during their workday, and need to call from their home.
• They may work a non-standard work shift, and only have time to call during the overnight hours.
• They may be busy during the day with family, work, or school obligations, and only have down time during the evening or overnight hours to call.

They also announced plans for service representatives to begin monitoring social networking sites like Twitter for opportunities to proactively outreach to CIGNA customers who may have questions or concerns about their benefits as expressed on these sites.  So if some day in the future, you twitter about your runny nose, don’t be surprised if a CIGNA rep twitters you an offer for assistance . . .